Growth & search.
Acquisition, lifecycle communication, commerce journeys and measurement: how attention turns into customers and members who come back.
One marketing system for a loyalty platform
A loyalty technology business has to convince corporate buyers, recruit merchant partners and give members something they can act on. This note…
Rewards that fit an apparel purchase
A rewards message in a clothing retailer's inbox competes with new collections and promotions. This note sets out how we would introduce…
Coffee systems after the first cup
A coffee pod system earns its value after the machine arrives. This note separates system introduction, capsule choice and programme participation, then…
Airline loyalty between journeys
An airline loyalty programme can go silent between trips while balances sit unused. This note explains how we would time member communication…
Rewards offers in an electronics purchase
Electronics shoppers arrive checking compatibility, specifications and price. A rewards offer can help that decision or interrupt it. This note sets out…
Making airline programme participation easier
A loyalty programme can run on a sophisticated model while its participation page leaves members guessing. This piece sets out how we…
Airline awareness to participation
Members can recognise an airline's loyalty brand and still not understand an offer or find the next step. This piece shows how…
Airline member communication sequences
Airline programme messages often repeat a balance reminder instead of building understanding. This piece shows how we would sequence introduction, explanation, reminder…
Food ordering: the content operation behind the menu
An Indian food-ordering platform depended on accurate menus, usable restaurant pages and campaigns with a working destination. How we built the content…
Growth & Search
Acquisition, lifecycle communication, commerce journeys and measurement: how attention turns into customers and members who come back.
Every case note here comes from work our founder and team led in earlier in-house and programme roles. Each one is anonymised, keeps results as they were reported at the time and says plainly what can and cannot be measured.
Related services: retention and lifecycle, e-commerce and D2C and analytics, CRM and attribution. Definitions live in the marketing metrics glossary.
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