We charge for thinking and making, not for spending. Every engagement is priced as a flat fee. For a defined project (a brand strategy, an identity, a website) that is one fixed price for the agreed scope. For ongoing work (search, media, content, communications) it is one fixed monthly fee. The number does not move because your media budget does.
Why agencies take a percentage of ad spend, and why we do not
Many media and marketing agencies charge a management fee of a set percentage of what you spend on advertising. It is simple, and it grows automatically. It also creates a quiet conflict of interest: the agency earns more when you spend more, and less when it tells you to cut waste. We think advice should be free of that pull. With a flat fee, the only way we grow with you is by being worth keeping.
What an agency retainer covers here
A monthly fee covers an agreed scope, written on one page: which channels or workstreams, how much new work each month, what reporting you get and who is on the team. If you need more in a given month, we quote it before starting. If you need less for a while, we adjust the scope and the fee. No surprises in either direction.
How much does a branding agency cost?
It depends on the job, and anyone who quotes without asking questions is guessing. What drives the price is the number of audiences and markets, the number of products or brands involved, how many formats the work must cover and how quickly you need it. After a first call we send a fixed quote, usually within two working days. Small, focused projects are welcome, and a first piece of work is often the best way to see whether we are right for each other.
How we structure fees
| Type of work | How it is priced | Typical length |
|---|---|---|
| Brand strategy | Fixed project fee | 4 to 8 weeks |
| Identity and logo design | Fixed project fee | 6 to 10 weeks |
| Packaging design | Fixed fee per range, adaptations priced up front | 6 to 16 weeks |
| Website design and build | Fixed project fee | 6 to 16 weeks |
| SEO and AI search | Flat monthly fee | Ongoing, 3-month minimum |
| Media planning and buying | Flat monthly fee, never a percentage | Ongoing |
| Studio production | Fixed fee per package of assets | Per project or monthly |
Payment terms
Projects are usually invoiced in stages: a portion at kick-off and the rest at agreed milestones. Monthly work is invoiced at the start of each month. We invoice in Indian rupees, US dollars, euros or pounds, whichever suits you. Media is always paid by you directly to the platforms.
Ready to see a number? Tell us what you need and we will come back with a fixed quote.