CrazyFruity. One face, one flavour, one colour.
An Indian real-fruit soda range that leads with kokum and treats every flavour like a character.
A fruit soda that grew up on kokum, not cola, and is loud about it.
The fictional brief. A young Indian beverage brand with four real-fruit sodas: kokum, strawberry, lemon and apple. The chiller is crowded with global colas and pale “wellness” cans. It needs to be spotted from the end of the aisle and shared from the first sip.
The idea. One face, one flavour, one colour. Every can gets its own world, its own sunglasses and its own splash, so the range reads like a cast rather than a catalogue. Kokum leads, because nobody else can.
Concept CrazyFruity is a brand invented by Quiamo. It is not a product on sale.
#7B1E4F#E8336D#F5D130#D92E2E#8DC63FA bouncy script wordmark that tilts up the can, bold flavour names underneath, and one rule: every flavour owns one colour, completely.
The flavours, as a cast
The campaign
Shot for the phone first: faces close, colour turned up, fruit in the air. A system that makes a new flavour launch take a day, not a quarter, because the rules are already written.
Before the hero
- Label
- Concept, Quiamo Studio
- Disciplines
- Naming, identity, can range, campaign, social
- Credit
- Quiamo | Kunal Waghmare
- Made with
- Studio lighting studies, AI image tools, hand-finished retouching
Launching a drink into a crowded chiller? See packaging or start a project.
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