How to read the calendar
Each date shows where the festival or selling moment matters most and roughly how many days ahead brands usually start: briefing, production, stock, trade schemes and media bookings. The lead time is a starting point. Corporate gifting, export orders and anything needing new packaging need more.
Many Indian festivals follow lunar calendars, so dates can differ by a day between regions and almanacs, and some are confirmed only close to the time. Dates we could not confirm are marked date approximate. Eid dates depend on the sighting of the moon and are confirmed a day or two before.
Adding it to your calendar
The .ics file works with Google Calendar, Apple Calendar and Outlook. On a phone, tap the button and choose your calendar app. On a computer, download it and import it (in Google Calendar: Settings, then Import and export). The events are all-day and marked as free time, so they will not block meetings.
Three habits for festive marketing
- Pick fewer moments, and own them. A brand that shows up well at three festivals its buyers care about beats one that posts a greeting card for twenty.
- Respect the meaning. Religious festivals are not sales events to everyone who marks them. Greetings should be warm and accurate; offers should fit the occasion.
- Plan for the slowdown, too. Factories, logistics and approvals slow down around Diwali and year end. Book printers, shoots and media earlier than you think.
Spotted a date your region marks differently? Write to office [at] quiamo.com and we will check and correct it.