Your brand posts every day. Ask your customers what it said last week. Most brand feeds are busy and forgettable: a product shot on Monday, a festival greeting on Wednesday, a reshared award on Friday, each approved separately and none of them giving anyone a reason to follow. The account grows slowly, the comments are mostly bots, and the monthly report counts impressions because there is nothing else worth counting.
We plan, make and run social media for brands that want a feed people would notice if it stopped: consumer brands in beauty, fashion, food and electronics, and B2B companies and founders who need to be credible on LinkedIn. We write the posts, shoot or generate the content, answer the comments, manage the creators and report on what changed.
Which social channels should your brand be on?
Fewer than you think, done properly. Every channel has its own grammar. A carousel that works on Instagram looks lost on LinkedIn. A YouTube Short and a TikTok may share footage but rarely share an opening line. A brand that tries to be everywhere usually ends up posting the same square image to six places and being ignored on all of them.
We start with where your buyers actually spend time and what you need from each channel. One platform might carry discovery, another customer service, another recruitment or investor credibility. Each gets a written job, a rhythm it can sustain and a measure that matches the job. Channels that cannot justify the effort are paused, not kept alive out of habit.
An always-on calendar that survives a busy month
Social calendars fail in the same week every year: the launch slips, the festival arrives, the person who writes the captions goes on leave, and the feed goes quiet or fills with filler. We build calendars in layers so that does not happen.
- Pillars: a small set of recurring themes your brand can talk about with authority, so ideas never run dry.
- Formats: repeatable series, such as a weekly product close-up or a monthly behind-the-scenes, that the audience learns to look for.
- Moments: launches, seasons and cultural dates planned weeks ahead, with assets ready before the date.
- Room to react: space held open for trends and news, with a fast approval route agreed in advance.
Copy, design, shoots and edits happen in the same team, and posts are approved in batches so your team reviews a week at a time rather than chasing single images. Longer pieces that feed the calendar, such as guides and articles, come from our content and editorial team.
Community management: the replies are the brand
People judge a brand by how it answers a complaint at eleven at night far more than by its best post. Community management is where tone of voice stops being a guideline and becomes a conversation.
We agree with you, in writing, what we can answer ourselves, what goes to your customer service team, and what goes straight to a named person in your company: safety concerns, legal threats, a journalist’s question, anything that could become a story. Routine questions get quick, human replies in your voice. Complaints are moved to a private channel with a real solution, not a copied apology. Comments in other languages are handled by native-speaking colleagues and specialists. When a post attracts trouble, our PR and media relations team works with us on the response.
Creator and influencer programmes that respect the audience
A creator’s audience follows them for their taste and their honesty. Pay them to read your script word for word and you spend both. The best creator work gives a clear brief and then trusts the creator to say it their way.
We find creators whose audience matches yours, check their engagement for signs of bought followers, and write briefs that fix what must be right (product facts, claims your team has approved, things the creator must not say) while leaving the delivery to them. Contracts, usage rights and payment terms are drawn up and signed by your legal team; we supply the brief and the deliverables list they need. Every paid or gifted post carries clear disclosure, using the platform’s paid partnership label and the wording expected by the advertising standards in each market, such as ASCI in India, the ASA in the UK and the FTC in the United States. We check posts before they go live and keep a record of each one.
Would anyone notice if your feed went quiet for a month?
Send us the briefAI talent from our Studio, labelled as AI
Sometimes a human creator is not the right answer. You may need the same face across a year of content in many markets, a look that no available creator fits, or product content made faster than a shoot schedule allows. Our Studio creates AI talent and AI product imagery for exactly these cases.
| Human creators | AI talent from our Studio | |
|---|---|---|
| Best for | Trust, reviews, real use, an existing audience | Consistent brand content, fast iteration, many markets |
| Audience | Brings their own followers | Builds on your channels, not someone else’s |
| Disclosure | Paid partnership label on every sponsored post | Clearly labelled as AI-generated, every time |
| Never used for | Fake reviews, invented testimonials or pretending to be a real customer | |
AI talent is always disclosed as AI. It never poses as a real customer, never gives a testimonial and never claims to have used a product. Used honestly, it is a production tool, like a set or a location, and it sits alongside human creators rather than replacing them.
Short-form video and social commerce
For many people, vertical video is where they first meet a new brand. The decision to keep watching is made in the first second or two: a face, a movement, a product doing something it is good at. We script and edit short-form video for that opening, add captions because many people watch with the sound off, and cut each piece for the platform it is going to rather than resizing one master. Longer films come from our film, video and photography team.
Where platforms let people buy without leaving the app, we set up product tagging, shoppable posts and catalogues linked to your store, and make sure the product page they land on matches what the video showed. Paid amplification of the posts that earn attention is run by our performance marketing team, on the same flat fee basis.
LinkedIn for B2B companies and founders
On LinkedIn, people follow people more readily than they follow logos. For B2B companies, the founder or managing director is often the most credible voice the company has, and the company page works best as the evidence behind what they say: the product detail, the factory, the team, the results customers will put their name to.
We help leaders find a few subjects they can speak about with real authority, interview them to draw out what they actually think, and write posts in their voice for them to review and publish. Nothing goes out under a name without that person’s approval. For speeches, op-eds and wider profile work, our leadership communications team takes over.
Reporting: attention, conversation and outcome
Follower counts and impressions are easy to grow and easy to misread. We report in three separate layers: attention (how much of each video people watched, how many saved or shared a post), conversation (comments, messages, questions and their sentiment), and outcome (site visits, sign-ups, sales or leads that can reasonably be traced to social). The layers are kept apart because a post can win attention without selling anything, and that is useful to know, not something to hide. Our wider approach is in how we measure, and the fees are explained on how we charge.
The case notes below come from our team’s experience in earlier in-house and programme roles, and show how a global message, a local audience and a content operation fit together.
