Be the answer, not a blue link.

Search has changed more in the last two years than in the previous ten. Your buyers still type into Google. They also ask ChatGPT which suppliers to shortlist, ask Perplexity to compare three brands and read an AI overview before they ever click a blue link. If your company is not the answer those systems give, you are not in the conversation. We are a B2B SEO agency built for both: classic search that brings qualified visitors, and AI search visibility that gets your name into the answer itself.

SEO that is measured in enquiries

Rankings are a means, not an end. We have seen plenty of companies rank first for phrases nobody buys from. Our SEO work starts with the searches that come before a purchase: the problem an engineer types when a part keeps failing, the comparison a marketing director makes before hiring, the question a shopper asks before choosing a skincare brand. We map those searches to pages, build or improve the pages, and measure success in enquiries, calls, quote requests and sales.

Technical SEO: the foundations nobody sees

Great content on a broken site does not rank. A technical SEO audit is the first thing we do on any engagement. We look at how search engines crawl and render the site, how fast it loads on a phone, how pages link to each other, whether structured data tells Google and AI systems what your company, products and services actually are, and whether duplicate or thin pages are diluting your authority.

Then we fix what matters in order of impact. Often that means speed, redirects, internal linking and schema. Sometimes it means rebuilding a product catalogue so each product has a page worth ranking. Where we also build the website, these foundations are designed in from the start.

SEO for manufacturers and industrial companies

Industrial buyers search differently from consumers. They use precise technical language, search for standards and specifications, look for application examples and download datasheets. Their searches have low volumes and very high value. One qualified enquiry for a custom component can be worth more than a year of consumer traffic.

SEO for industrial companies means building pages around applications, materials, standards, industries and problems, not just product names. It means making technical content readable by humans and machines, with clear specifications and structured data. And it means writing with your engineers, because nobody else can explain why your tolerance, material or process matters. We run short interviews with your experts and turn them into pages that rank and convert.

How to appear in AI answers: ChatGPT, Gemini and Perplexity

Generative engine optimisation (GEO) is the practice of making your brand easy for AI systems to find, understand, trust and cite. It builds on good SEO and adds a few things that matter more than they used to:

• Clear, quotable answers. Pages that answer specific questions directly, in the first few sentences, with facts that can be lifted into an answer.
• Entity clarity. Consistent information about who you are, what you make, where you operate and who leads you, across your site, profiles and directories, marked up with structured data.
• Evidence and authorship. Named experts, real data, case examples and sources. AI systems favour content that looks like it comes from people who know.
• Presence beyond your site. Mentions in trade press, industry directories, comparison pages and communities that AI systems read when forming a view.

We test regularly: what do the main AI assistants say when asked about your category, your competitors and your brand? That becomes a benchmark, and we track how it changes as the work goes live.

Content SEO strategy with a point of view

The internet does not need another “ten tips” article. Search engines and AI systems are increasingly good at ignoring content that says nothing new. Our content SEO strategy is built on expertise you already have: the engineering knowledge, market insight and customer experience inside your company. We plan a small number of pages that deserve to rank, write them properly, and update them as your market changes.

For consumer brands, the same principle applies with a different voice: ingredient guides written with real formulators, buying guides that admit when a competitor’s product is better for some people, and brand stories that journalists and creators want to link to.

How long does SEO take?

Technical fixes can show results within weeks. New content usually takes three to six months to reach its potential, depending on competition and how much authority your site already has. For AI visibility, changes can appear faster for some questions and slower for others, because AI systems update at different speeds. We set honest expectations on the first call and report monthly on what moved and why.

What an SEO engagement looks like

1. Audit and benchmark

   Technical audit, keyword and question research, competitor review and an AI answer snapshot.

2. Priority plan

   A short, ranked list of fixes and pages, with the expected impact of each.

3. Fix and build

   Technical changes, new and improved pages, structured data and internal linking.

4. Earn and measure

   Digital PR and mentions where they matter, monthly reporting on enquiries and visibility.

SEO is billed as a flat monthly fee for an agreed scope. Where search is part of a bigger picture, it pairs naturally with brand strategy (so you know what to be found for) and paid media (so you can buy the searches that organic cannot win yet).