Markets & business.
Taking campaigns and operations across markets, languages and regions without losing the meaning, the brand or the operating knowledge.
Localising a fashion loyalty campaign
A global fashion retailer's loyalty campaign has to move at the speed of a collection and still make sense in a regional…
Adapting a food delivery platform for India
An international food-delivery platform's Indian operation had to run on processes designed elsewhere. This note explains how clear requirements, task-based documentation and…
Markets & Business
Taking campaigns and operations across markets, languages and regions without losing the meaning, the brand or the operating knowledge.
Every case note here comes from work our founder and team led in earlier in-house and programme roles. Each one is anonymised, keeps results as they were reported at the time and says plainly what can and cannot be measured.
Related services: campaign art direction and change communications. Working across time zones is covered in working with us.
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