Your website is the only salesperson who works every hour in every time zone. It meets the engineer researching at midnight, the procurement manager comparing three suppliers, the investor checking you out before a call and the customer deciding whether to trust you with their card. A good website answers each of them in seconds and asks for the next step. Most corporate websites do neither.
We are a website design agency for B2B companies and brands that need their site to do real work: generate enquiries, shorten sales cycles, support distributors, recruit and rank. We plan, write, design and build the site as one team, which is why our sites launch with a point of view rather than placeholder text.
What a B2B website should include
B2B buyers arrive with questions, not curiosity. A site that answers them wins the shortlist. At a minimum, a strong B2B website includes:
- A homepage that says what you do and for whom in one line, above the fold, without jargon.
- Product or capability pages organised the way buyers think (by application, industry or problem), not the way your org chart is organised.
- Proof: case studies, certifications, test data, client sectors and the people behind the work.
- Specification support: datasheets, drawings, CAD files and technical FAQs that engineers can download without filling in a form for every one.
- Clear routes to talk to someone: a real contact form, a direct email and phone number, and for international companies, the right regional contact.
- Content that ranks: pages that answer the questions your buyers type into Google and AI assistants before they know your name.
Corporate website design that looks like a category leader
For manufacturers, groups and professional firms, the website is often the first and last impression. It is what a buyer shows their boss, what an investor skims before a meeting and what a candidate reads before accepting an offer. A dated site quietly costs you deals you never hear about.
Corporate website design is not about decoration. It is about confidence: generous space, a clear hierarchy, photography that looks like your real operation at its best, and language that sounds like the most experienced person in your company on a good day. We design sites that make a mid-sized company look like the leader it already is.
Redesigning soon? Get a free first view of your current site.
Ask for a reviewConversion-focused website design, without the tricks
Conversion does not mean pop-ups and countdown timers. On a considered purchase, conversion means removing every reason to hesitate. We look at where people drop off, what they needed and did not find, and which pages actually lead to enquiries. Then we design to fix it: clearer calls to action, forms that ask only what is needed, proof placed exactly where doubt appears, and pages that load fast on a phone in a warehouse.
For consumer brands and D2C sites, the same logic applies with more emotion. Product pages that sell the feeling as well as the features, imagery that makes the product desirable at thumbnail size, and a checkout path that respects the customer’s time.
How fast should a website load?
Fast enough that nobody notices. In practical terms, the main content should appear in well under two and a half seconds on a mid-range phone over a mobile connection, and the page should not jump around while it loads. Those are the thresholds Google uses in its Core Web Vitals, and they matter for rankings as well as patience.
We build to those targets from the start: optimised images in modern formats, self-hosted fonts, minimal scripts, no page builders that load a megabyte of code to show a paragraph. Speed is designed in, not fixed afterwards.
WordPress design agency, or headless when it makes sense
Most of our sites are built on WordPress, because it is flexible, well supported and easy for your team to edit without calling a developer. We build custom themes, not bloated templates, so the site is fast and the editing experience is clean. Where a project needs it (large product catalogues, multiple languages, integrations with ERP or PIM systems), we build headless or hybrid setups and explain the trade-offs in plain language before you commit.
How to redesign a website without losing SEO
A redesign is the most common way companies accidentally destroy years of search visibility. Pages get renamed, URLs change, content is cut and nobody sets up redirects. Rankings drop and it takes months to recover. We treat SEO as part of every website redesign:
- Crawl and benchmark the current site: every URL, its traffic, its rankings and its links.
- Map every old URL to a new one and set up permanent redirects before launch.
- Keep and improve content that ranks, rather than cutting it for the sake of a cleaner menu.
- Carry over technical foundations: titles, descriptions, structured data, sitemaps and analytics.
- Monitor after launch and fix issues within days, not quarters.
Done properly, a redesign should increase search visibility, not reset it. That is why our SEO team sits inside every website project.
How a website project runs
A typical corporate or B2B website takes ten to sixteen weeks from kick-off to launch. We start with research and structure, write the key pages before designing them (so the design serves the words), design desktop and mobile together, build, test on real devices and train your team. The fee is fixed for the agreed scope. After launch we can stay on for search, content and media, or hand over completely.
If your brand itself needs work first, we will say so. A new website on top of an unclear strategy or a tired identity is an expensive way to repeat the old message more beautifully.
