Brand & design.
Positioning, identity, rebrands and the decisions that make a brand recognisable and believable, from an electronics manufacturer to a luxury watchmaker.
Industrial rebrand and demand generation
An established Indian electronics manufacturer was winning work mostly through referrals. This note shows how a full rebrand was tied to product…
Partner programme messaging for retailers
A partner programme brings new vocabulary, approval rules and sign-up steps into a retailer's channels. This note shows how a message hierarchy,…
Airline brand consistency across partners
Partner-led loyalty programmes share mechanics, yet each airline's members expect their own carrier's voice. This piece shows how we would keep identity…
Programme communication for a baby-care brand
Parents meet programme messages in short, interrupted moments. This note sets out how we keep baby-care programme copy separate from product claims,…
Baby products: an early commerce brand foundation
An early-stage Indian baby-products retailer needed an identity, product content, photography standards and digital discovery while its team was still small. How…
Luxury brand communication with discipline
Many luxury watch brands become interchangeable once the logo is covered. This note sets out how we would build a brand argument…
Communications software positioning
Software buyers can read a long feature list and still not know whether a product suits them. This note explains how we…
Brand & Design
Positioning, identity, rebrands and the decisions that make a brand recognisable and believable, from an electronics manufacturer to a luxury watchmaker.
Every case note here comes from work our founder and team led in earlier in-house and programme roles. Each one is anonymised, keeps results as they were reported at the time and says plainly what can and cannot be measured.
Related services: brand strategy, rebranding and brand identity design. Start with our guide to brand fundamentals.
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