Raasa Mango Fizz. The beat shapes the drink.
Mango juice on a speaker forms rings, petals and a lotus on every kick, then stacks itself into a cold can.
Raasa Mango Fizz · beverage film, 10 seconds, sound on
The beat shapes the drink.
Raasa Mango Fizz is a sparkling Alphonso mango drink we invented to try a technique called cymatics. Sound makes patterns in liquid. Put a thin layer of mango juice on a speaker, play a bass note, and the surface snaps into rings, petals and stars. Change the note and the pattern changes with it.
So the soundtrack builds the film. Each kick pushes the juice into a new shape, from a simple ripple to a lotus that looks a lot like rangoli. Then the layers lift, stack and lock into a cold can, and the can opens on the drop.
- Mirror-smooth mango juice on a black speaker.
- Kick one: concentric rings. Kick two: a star lattice. Kick three: a lotus.
- The petals rise into spikes, then lift off in stacked layers.
- The layers lock into a chilled can, beaded with condensation.
- A hand cracks it open on the drop. End card.
Sound. A summer house track where you can watch every kick land, with the crack and fizz of the can as the drop.
- Beverage, dairy and sauce brands that want a hero shot nobody else has.
- Music-led campaigns and sonic logo launches, where the sound needs to be seen.
- Reels and Shorts, where the first second has to stop a thumb.
- Launch events and retail screens: the effect works beautifully projected large.
Related: Food and beverage, Sonic and motion identity, Packaging design.
- Concept, direction, edit and sound
- quiamo.com branding agency
- The brand
- Raasa is a brand we invented for this film. It is not a client.
- What we deliver on a film like this
- The master film, cut-downs for every channel you use (16:9, 9:16, 1:1 and a six-second version), captions, licensed music and a clear note of usage rights.
Want a film like this for your brand?
Tell us the product, the one thing people should believe after watching, and where the film needs to run. We will come back within one working day with an approach, a timeline and a fixed fee.
Prefer email? Write to office [at] quiamo.com and mention Raasa Mango Fizz.
Keep watching, sound on.
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