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Hibisco concept campaign: AI character Dhwaja at a pink-tiled pool holding a magenta Hibisco can. Sample image created by Quiamo, a brand, marketing and media agency from India.
Beverage ยท Can, campaign, social

Hibisco. Summer in a can, loudly.

A sparkling hibiscus soda built for the cooler, the pool deck and the feed.

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The premise

A soda that tastes like a flower and behaves like a party that started without you.

The fictional brief. A sparkling hibiscus drink, lightly sweet and naturally red, launching into chillers full of lime, cola and polite pastel wellness brands. It has one summer to become the can people photograph.

The idea. Summer in a can, loudly. Where the category whispers, Hibisco turns the colour up: hot magenta, hard sunlight, flowers stuffed into coolers, a can that looks like it belongs in a hand at a pool party rather than on a shelf.

Concept Hibisco is a brand invented by the Quiamo Studio. It is not a real product.

Palette and type
Hibiscus#B8184A
Petal#F4C9D4
Deep bloom#3A0A1A
Sunburn#FF8A5B
Pool#9ED9CF

A fat, friendly display face with tight spacing, set big enough to read across a pool deck. One flower drawn by hand, used everywhere.

Chapter 01

The can and the carrier

Hibisco concept: magenta drink cans and red hibiscus flowers packed in a pink cooler of ice. Sample image created by Quiamo, a brand, marketing and media agency from India.
In the cooler, where it lives
Hibisco concept: a magenta can on crushed ice with red and pink hibiscus flowers and lime. Sample image created by Quiamo, a brand, marketing and media agency from India.
On ice, with the flower it came from
Hibisco concept: a pink six-pack carrier with a hibiscus flower holding magenta cans under a palm-leaf shadow. Sample image created by Quiamo, a brand, marketing and media agency from India.
Six-pack carrier, built for the chiller door
Chapter 02

The campaign

Hard sun, pink tiles, turquoise water and a face that looks like she is having a better afternoon than you. Shot for the feed first, the billboard second.

AI talentHibisco concept campaign: AI character Dhwaja at a pink-tiled pool holding a magenta Hibisco can. Sample image created by Quiamo, a brand, marketing and media agency from India.
Hibisco concept social portrait: AI character Dhwaja sipping from a magenta can with a hibiscus flower behind her ear. Sample image created by Quiamo, a brand, marketing and media agency from India.
Chapter 03

The social

Vertical, sound-off, legible in half a second. A system of Reels and carousels where the colour does the talking, so every post is recognisable before the logo appears.

Every piece featuring our AI talent is labelled as AI in the caption.

Contact sheet

Before the hero

Hibisco concept: magenta drink cans and red hibiscus flowers packed in a pink cooler of ice. Sample image created by Quiamo, a brand, marketing and media agency from India.
HIB-01
Hibisco concept campaign: AI character Dhwaja at a pink-tiled pool holding a magenta Hibisco can. Sample image created by Quiamo, a brand, marketing and media agency from India.
HIB-02
Hibisco concept: a magenta can on crushed ice with red and pink hibiscus flowers and lime. Sample image created by Quiamo, a brand, marketing and media agency from India.
HIB-03
Hibisco concept social portrait: AI character Dhwaja sipping from a magenta can with a hibiscus flower behind her ear. Sample image created by Quiamo, a brand, marketing and media agency from India.
HIB-04
Hibisco concept: a pink six-pack carrier with a hibiscus flower holding magenta cans under a palm-leaf shadow. Sample image created by Quiamo, a brand, marketing and media agency from India.
HIB-05
AI character Dhwaja in an ivory slip dress holding coral and blush heart-shaped balloons. Sample image created by Quiamo, a brand, marketing and media agency from India.
HIB-06
Label
Concept, Quiamo Studio
Disciplines
Naming, identity, can and carrier, campaign, social
Talent
Dhwaja (AI character)
Made with
Studio lighting studies, AI image tools, hand-finished retouching

Launching a drink, a snack or anything that needs to win a chiller door? See packaging or start a project.

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