BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Quiamo//India Festive and Marketing Calendar//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:India festive & marketing calendar (Quiamo)
X-WR-CALDESC:Festivals and marketing moments in India with planning lead times. From quiamo.com/tools/festive-calendar/
BEGIN:VEVENT
UID:2026-11-06-dhanteras@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20261106
DTEND;VALUE=DATE:20261107
SUMMARY:Dhanteras
DESCRIPTION:Biggest single day for gold\, silver\, utensils\, vehicles an
 d appliances. Have stock\, offers and delivery promises locked a fortnigh
 t ahead. Lunar date\, may vary by a day regionally.\n\nRegions: All India
 \, strongest in North and West\nStart planning about 45 days ahead.\n\nqu
 iamo.com/tools/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2026-11-08-diwalilakshmipuja@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20261108
DTEND;VALUE=DATE:20261109
SUMMARY:Diwali (Lakshmi Puja)
DESCRIPTION:Peak gifting\, home and apparel season ends here. Corporate g
 ifting orders close one to two weeks earlier\; keep the day itself for gr
 eetings. Lunar date\, may vary by a day regionally.\n\nRegions: All India
 \nStart planning about 60 days ahead.\n\nquiamo.com/tools/festive-calenda
 r/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2026-11-10-govardhanpujapadwa@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20261110
DTEND;VALUE=DATE:20261111
SUMMARY:Govardhan Puja / Padwa
DESCRIPTION:In Maharashtra and Gujarat Padwa is an auspicious day for veh
 icle and property purchases\, and the Gujarati new year falls around here
 . Lunar date\, may vary by a day regionally.\n\nRegions: North and West I
 ndia\nStart planning about 30 days ahead.\n\nquiamo.com/tools/festive-cal
 endar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2026-11-11-bhaidooj@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20261111
DTEND;VALUE=DATE:20261112
SUMMARY:Bhai Dooj
DESCRIPTION:Sibling gifting moment. Quick-commerce and gifting brands run
  last-minute delivery offers. Lunar date\, may vary by a day regionally.\
 n\nRegions: North and West India\nStart planning about 21 days ahead.\n\n
 quiamo.com/tools/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2026-11-13-chhathpuja@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20261113
DTEND;VALUE=DATE:20261117
SUMMARY:Chhath Puja
DESCRIPTION:Main evening offering on 15 November. Heavy rail travel to Bi
 har and UP\; regional language creative performs better than national ads
 . Lunar date\, may vary by a day regionally.\n\nRegions: Bihar\, Jharkhan
 d\, eastern Uttar Pradesh\, Delhi NCR\, Mumbai\nStart planning about 30 d
 ays ahead.\n\nquiamo.com/tools/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2026-11-20-weddingseasonwinterfirstwindow@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20261120
DTEND;VALUE=DATE:20261216
SUMMARY:Wedding season (winter\, first window)
DESCRIPTION:Weddings resume after Dev Uthani Ekadashi on 20 November. Jew
 ellery\, apparel\, travel\, banquets and gifting demand rises\; exact muh
 urat dates vary by community.\n\nRegions: All India\nStart planning about
  45 days ahead.\nDate is approximate\; confirm closer to the time.\n\nqui
 amo.com/tools/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:MARKETING
END:VEVENT
BEGIN:VEVENT
UID:2026-11-24-gurunanakjayantigurpurab@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20261124
DTEND;VALUE=DATE:20261125
SUMMARY:Guru Nanak Jayanti (Gurpurab)
DESCRIPTION:Gazetted holiday. Keep communication respectful\; brand greet
 ings work\, promotional discounts tied to the day do not. Lunar date\, ma
 y vary by a day regionally.\n\nRegions: All India\, especially Punjab\, H
 aryana\, Delhi\nStart planning about 14 days ahead.\n\nquiamo.com/tools/f
 estive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2026-12-25-christmas@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20261225
DTEND;VALUE=DATE:20261226
SUMMARY:Christmas
DESCRIPTION:Gazetted holiday. Year-end parties\, cakes\, travel and gifti
 ng\; many B2B decision makers are away until early January\, so avoid lau
 nches between 20 December and 2 January.\n\nRegions: All India\, stronges
 t in Goa\, Kerala\, North East\, metros\nStart planning about 30 days ahe
 ad.\n\nquiamo.com/tools/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2026-12-31-newyearseve@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20261231
DTEND;VALUE=DATE:20270101
SUMMARY:New Year's Eve
DESCRIPTION:Food delivery\, alcohol-adjacent\, hospitality and travel pea
 k. B2B email open rates are low in the last week of December.\n\nRegions:
  All India\, metros\nStart planning about 21 days ahead.\n\nquiamo.com/to
 ols/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:MARKETING
END:VEVENT
BEGIN:VEVENT
UID:2027-01-01-newyearsday@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20270101
DTEND;VALUE=DATE:20270102
SUMMARY:New Year's Day
DESCRIPTION:Resolution-led categories (fitness\, finance\, learning) star
 t strong. Good date for B2B 'year ahead' content and reports.\n\nRegions:
  All India\nStart planning about 30 days ahead.\n\nquiamo.com/tools/festi
 ve-calendar/
TRANSP:TRANSPARENT
CATEGORIES:MARKETING
END:VEVENT
BEGIN:VEVENT
UID:2027-01-13-lohri@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20270113
DTEND;VALUE=DATE:20270114
SUMMARY:Lohri
DESCRIPTION:Eve of Makar Sankranti. Bonfire gatherings\, sweets\, dry fru
 its and first-Lohri celebrations for newly-weds and newborns. Lunar date\
 , may vary by a day regionally.\n\nRegions: Punjab\, Haryana\, Delhi\, Hi
 machal Pradesh\, Jammu\nStart planning about 21 days ahead.\nDate is appr
 oximate\; confirm closer to the time.\n\nquiamo.com/tools/festive-calenda
 r/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2027-01-14-makarsankrantimaghbihuuttaraya@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20270114
DTEND;VALUE=DATE:20270115
SUMMARY:Makar Sankranti / Magh Bihu / Uttarayan
DESCRIPTION:Kite\, sesame and jaggery sweets and kitchen categories peak.
  In Gujarat Uttarayan is a two-day holiday for many businesses.\n\nRegion
 s: All India\; Uttarayan in Gujarat\, Magh Bihu in Assam\nStart planning 
 about 30 days ahead.\n\nquiamo.com/tools/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2027-01-15-pongalthaipongal@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20270115
DTEND;VALUE=DATE:20270116
SUMMARY:Pongal (Thai Pongal)
DESCRIPTION:Four-day festival in Tamil Nadu from Bhogi to Kaanum Pongal. 
 Apparel\, kitchen appliances\, vehicles and Tamil-language creative.\n\nR
 egions: Tamil Nadu\, Puducherry\nStart planning about 45 days ahead.\n\nq
 uiamo.com/tools/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2027-01-15-republicdaysales@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20270115
DTEND;VALUE=DATE:20270127
SUMMARY:Republic Day sales
DESCRIPTION:Typical window\, dates announced by retailers. Electronics\, 
 appliances and fashion e-commerce sales cluster around the long weekend.\
 n\nRegions: All India\nStart planning about 30 days ahead.\nDate is appro
 ximate\; confirm closer to the time.\n\nquiamo.com/tools/festive-calendar
 /
TRANSP:TRANSPARENT
CATEGORIES:MARKETING
END:VEVENT
BEGIN:VEVENT
UID:2027-01-26-republicday@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20270126
DTEND;VALUE=DATE:20270127
SUMMARY:Republic Day
DESCRIPTION:National holiday. Patriotic messaging is crowded\; only use i
 t if your brand has a genuine India story to tell. Check rules on use of 
 the national flag in ads.\n\nRegions: All India\nStart planning about 30 
 days ahead.\n\nquiamo.com/tools/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:NATIONAL
END:VEVENT
BEGIN:VEVENT
UID:2027-02-01-unionbudget@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20270201
DTEND;VALUE=DATE:20270202
SUMMARY:Union Budget
DESCRIPTION:Budget is presented on 1 February by convention. Finance\, re
 al estate\, auto and infrastructure brands should prepare reaction conten
 t and spokesperson quotes in advance.\n\nRegions: All India\nStart planni
 ng about 21 days ahead.\nDate is approximate\; confirm closer to the time
 .\n\nquiamo.com/tools/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:MARKETING
END:VEVENT
BEGIN:VEVENT
UID:2027-02-11-vasantpanchamisaraswatipuja@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20270211
DTEND;VALUE=DATE:20270212
SUMMARY:Vasant Panchami (Saraswati Puja)
DESCRIPTION:Saraswati Puja in the east\; education\, stationery and books
 . Yellow is the colour of the day in creative. Lunar date\, may vary by a
  day regionally.\n\nRegions: All India\, especially West Bengal\, Bihar\,
  Odisha\, North India\nStart planning about 21 days ahead.\n\nquiamo.com/
 tools/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2027-02-15-boardexamseason@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20270215
DTEND;VALUE=DATE:20270406
SUMMARY:Board exam season
DESCRIPTION:Approximate\; CBSE and state boards publish their own schedul
 es. Ed-tech\, coaching and stationery peak\; families defer leisure spend
 ing and avoid loud campaigns around exam days.\n\nRegions: All India\nSta
 rt planning about 45 days ahead.\nDate is approximate\; confirm closer to
  the time.\n\nquiamo.com/tools/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:MARKETING
END:VEVENT
BEGIN:VEVENT
UID:2027-03-06-mahashivaratri@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20270306
DTEND;VALUE=DATE:20270307
SUMMARY:Maha Shivaratri
DESCRIPTION:Fasting foods and temple travel. A sensitive religious day\; 
 keep creative respectful. Lunar date\, may vary by a day regionally.\n\nR
 egions: All India\nStart planning about 14 days ahead.\n\nquiamo.com/tool
 s/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2027-03-10-eidalfitridulfitr@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20270310
DTEND;VALUE=DATE:20270311
SUMMARY:Eid al-Fitr (Id-ul-Fitr)
DESCRIPTION:Gazetted holiday. Apparel\, sweets\, food delivery and giftin
 g peak in the last week of Ramzan\; plan Ramzan iftar-time digital from m
 id-February. Depends on moon sighting\, may vary by a day.\n\nRegions: Al
 l India\nStart planning about 45 days ahead.\n\nquiamo.com/tools/festive-
 calendar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2027-03-22-holikadahan@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20270322
DTEND;VALUE=DATE:20270323
SUMMARY:Holika Dahan
DESCRIPTION:Eve of Holi. Dolyatra in West Bengal and Odisha falls on the 
 same day. Lunar date\, may vary by a day regionally.\n\nRegions: North\, 
 West and Central India\nStart planning about 14 days ahead.\n\nquiamo.com
 /tools/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2027-03-23-holi@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20270323
DTEND;VALUE=DATE:20270324
SUMMARY:Holi
DESCRIPTION:Gazetted holiday. Colours\, sweets\, beverages\, skin and hai
 r care. Brief shoots and influencers four to six weeks ahead\; Holi conte
 nt is booked early. Lunar date\, may vary by a day regionally.\n\nRegions
 : All India\, strongest in North and West\nStart planning about 45 days a
 head.\n\nquiamo.com/tools/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2027-03-26-goodfriday@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20270326
DTEND;VALUE=DATE:20270327
SUMMARY:Good Friday
DESCRIPTION:Gazetted holiday. A solemn day\; avoid promotional activity t
 ied to it. Easter Sunday follows on 28 March.\n\nRegions: All India\nStar
 t planning about 14 days ahead.\n\nquiamo.com/tools/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2027-03-26-iplseason@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20270326
DTEND;VALUE=DATE:20270531
SUMMARY:IPL season
DESCRIPTION:Approximate\, dates set by BCCI. Television and streaming ad 
 inventory sells out early and costs more\; book months ahead or plan arou
 nd it.\n\nRegions: All India\nStart planning about 90 days ahead.\nDate i
 s approximate\; confirm closer to the time.\n\nquiamo.com/tools/festive-c
 alendar/
TRANSP:TRANSPARENT
CATEGORIES:MARKETING
END:VEVENT
BEGIN:VEVENT
UID:2027-03-31-financialyearend@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20270331
DTEND;VALUE=DATE:20270401
SUMMARY:Financial year end
DESCRIPTION:Fiscal year closes 31 March. B2B buyers spend leftover budget
 s in March\; tax-saving products peak. New budgets often release in late 
 April\, so plan B2B launches for May.\n\nRegions: All India\nStart planni
 ng about 60 days ahead.\n\nquiamo.com/tools/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:MARKETING
END:VEVENT
BEGIN:VEVENT
UID:2027-04-07-gudipadwaugadichetichand@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20270407
DTEND;VALUE=DATE:20270408
SUMMARY:Gudi Padwa / Ugadi / Cheti Chand
DESCRIPTION:New year in Maharashtra and the Deccan. Auspicious for vehicl
 es\, gold and property bookings\; developers time launches to it. Chaitra
  Navratri also starts. Lunar date\, may vary by a day regionally.\n\nRegi
 ons: Maharashtra\, Karnataka\, Andhra Pradesh\, Telangana\, Sindhi commun
 ity\nStart planning about 45 days ahead.\n\nquiamo.com/tools/festive-cale
 ndar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2027-04-14-baisakhitamilnewyearputhanduvi@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20270414
DTEND;VALUE=DATE:20270415
SUMMARY:Baisakhi / Tamil New Year (Puthandu) / Vishu
DESCRIPTION:Harvest and new year moment across several states. Gold\, app
 arel and vehicle offers do well\; use the right regional name in each mar
 ket. Vishu may fall on 15 April in Kerala depending on the Malayalam cale
 ndar.\n\nRegions: Punjab\, Haryana\, Tamil Nadu\, Kerala\nStart planning 
 about 30 days ahead.\n\nquiamo.com/tools/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2027-04-15-poilaboishakhbohagbihu@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20270415
DTEND;VALUE=DATE:20270416
SUMMARY:Poila Boishakh / Bohag Bihu
DESCRIPTION:Bengali new year and the start of Rongali Bihu. New-season cl
 othing\, jewellery and halkhata (new accounts book) for traders. Lunar da
 te\, may vary by a day regionally.\n\nRegions: West Bengal\, Tripura\, As
 sam\nStart planning about 30 days ahead.\n\nquiamo.com/tools/festive-cale
 ndar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2027-04-15-ramnavami@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20270415
DTEND;VALUE=DATE:20270416
SUMMARY:Ram Navami
DESCRIPTION:Gazetted holiday. Processions in many cities\; check for loca
 l traffic and outdoor restrictions on the day. Lunar date\, may vary by a
  day regionally.\n\nRegions: All India\nStart planning about 14 days ahea
 d.\n\nquiamo.com/tools/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2027-04-15-weddingseasonsummerwindow@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20270415
DTEND;VALUE=DATE:20270701
SUMMARY:Wedding season (summer window)
DESCRIPTION:Approximate\; muhurat dates vary by community. Jewellery\, ap
 parel\, travel and venue bookings\; destination weddings shift to hill st
 ations.\n\nRegions: All India\nStart planning about 45 days ahead.\nDate 
 is approximate\; confirm closer to the time.\n\nquiamo.com/tools/festive-
 calendar/
TRANSP:TRANSPARENT
CATEGORIES:MARKETING
END:VEVENT
BEGIN:VEVENT
UID:2027-04-19-mahavirjayanti@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20270419
DTEND;VALUE=DATE:20270420
SUMMARY:Mahavir Jayanti
DESCRIPTION:Gazetted holiday. Avoid non-vegetarian food promotions target
 ed at Jain audiences on this day. Lunar date\, may vary by a day regional
 ly.\n\nRegions: All India\, especially Gujarat\, Rajasthan\, Maharashtra\
 nStart planning about 14 days ahead.\n\nquiamo.com/tools/festive-calendar
 /
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2027-05-17-eidaladhabakrid@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20270517
DTEND;VALUE=DATE:20270518
SUMMARY:Eid al-Adha (Bakrid)
DESCRIPTION:Gazetted holiday. Food\, apparel and gifting\; be careful wit
 h imagery and keep creative respectful. Depends on moon sighting\, may va
 ry by a day.\n\nRegions: All India\nStart planning about 30 days ahead.\n
 \nquiamo.com/tools/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2027-05-20-buddhapurnima@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20270520
DTEND;VALUE=DATE:20270521
SUMMARY:Buddha Purnima
DESCRIPTION:Gazetted holiday. A reflective day\; greetings rather than of
 fers. Lunar date\, may vary by a day regionally.\n\nRegions: All India\, 
 especially Bihar\, Sikkim\, Maharashtra\, Ladakh\nStart planning about 14
  days ahead.\n\nquiamo.com/tools/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2027-06-16-muharramashura@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20270616
DTEND;VALUE=DATE:20270617
SUMMARY:Muharram (Ashura)
DESCRIPTION:Gazetted holiday. A day of mourning for many Shia Muslims\; d
 o not run celebratory or promotional messaging tied to it. Depends on moo
 n sighting\, may vary by a day.\n\nRegions: All India\nStart planning abo
 ut 14 days ahead.\n\nquiamo.com/tools/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2027-08-05-independencedaysales@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20270805
DTEND;VALUE=DATE:20270816
SUMMARY:Independence Day sales
DESCRIPTION:Typical window\, dates announced by retailers. E-commerce and
  electronics sales cluster around 15 August.\n\nRegions: All India\nStart
  planning about 30 days ahead.\nDate is approximate\; confirm closer to t
 he time.\n\nquiamo.com/tools/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:MARKETING
END:VEVENT
BEGIN:VEVENT
UID:2027-08-15-independenceday@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20270815
DTEND;VALUE=DATE:20270816
SUMMARY:Independence Day
DESCRIPTION:National holiday\, also Parsi New Year (Navroz) this year. Pa
 triotic creative is crowded\; earn the right with a real India story.\n\n
 Regions: All India\nStart planning about 45 days ahead.\n\nquiamo.com/too
 ls/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:NATIONAL
END:VEVENT
BEGIN:VEVENT
UID:2027-08-17-rakshabandhan@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20270817
DTEND;VALUE=DATE:20270818
SUMMARY:Raksha Bandhan
DESCRIPTION:Sibling gifting: sweets\, chocolates\, gadgets\, cards. Couri
 er cut-off dates matter for siblings in other cities and abroad. Lunar da
 te\, may vary by a day regionally.\n\nRegions: All India\, strongest in N
 orth and West\nStart planning about 30 days ahead.\n\nquiamo.com/tools/fe
 stive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2027-08-25-janmashtami@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20270825
DTEND;VALUE=DATE:20270826
SUMMARY:Janmashtami
DESCRIPTION:Gazetted holiday. Dahi Handi in Maharashtra the next day draw
 s sponsorships in Mumbai and Pune\; book early. Lunar date\, may vary by 
 a day regionally.\n\nRegions: All India\nStart planning about 30 days ahe
 ad.\n\nquiamo.com/tools/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2027-09-04-ganeshchaturthitoanantchaturda@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20270904
DTEND;VALUE=DATE:20270915
SUMMARY:Ganesh Chaturthi to Anant Chaturdashi
DESCRIPTION:Ten days of pandal footfall in Mumbai and Pune. Sponsorship a
 nd outdoor book out early\; the immersion end date is approximate. Lunar 
 date\, may vary by a day regionally.\n\nRegions: Maharashtra\, Goa\, Karn
 ataka\, Telangana\, Andhra Pradesh\, Gujarat\nStart planning about 60 day
 s ahead.\n\nquiamo.com/tools/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2027-09-12-onamthiruvonam@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20270912
DTEND;VALUE=DATE:20270913
SUMMARY:Onam (Thiruvonam)
DESCRIPTION:Kerala's biggest shopping season\, building over the ten days
  before Thiruvonam. Apparel\, gold\, appliances\, vehicles\; use Malayala
 m creative. Lunar date\, may vary by a day regionally.\n\nRegions: Kerala
 \nStart planning about 45 days ahead.\n\nquiamo.com/tools/festive-calenda
 r/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2027-09-20-greatindianfestivalbigbilliond@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20270920
DTEND;VALUE=DATE:20271016
SUMMARY:Great Indian Festival / Big Billion Days
DESCRIPTION:Typical window\, dates announced by retailers. Digital ad cos
 ts rise sharply\; brands selling online should lock stock\, pricing and c
 reative by August.\n\nRegions: All India\nStart planning about 75 days ah
 ead.\nDate is approximate\; confirm closer to the time.\n\nquiamo.com/too
 ls/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:MARKETING
END:VEVENT
BEGIN:VEVENT
UID:2027-09-30-navratri@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20270930
DTEND;VALUE=DATE:20271009
SUMMARY:Navratri
DESCRIPTION:Nine nights. Garba events draw sponsorship in Gujarat\, Mumba
 i and Pune\; ethnic wear\, cosmetics and footwear peak. Start date may va
 ry by a day regionally.\n\nRegions: All India\; Garba and Dandiya in Guja
 rat and Maharashtra\nStart planning about 60 days ahead.\n\nquiamo.com/to
 ols/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2027-10-05-durgapuja@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20271005
DTEND;VALUE=DATE:20271010
SUMMARY:Durga Puja
DESCRIPTION:Saptami 6\, Ashtami 7\, Navami 8 and Dashami 9 October. Panda
 l sponsorship in Kolkata is planned months ahead\; Bengali creative perfo
 rms best. Lunar date\, may vary by a day regionally.\n\nRegions: West Ben
 gal\, Assam\, Odisha\, Tripura\, Bihar\, Delhi NCR\nStart planning about 
 90 days ahead.\n\nquiamo.com/tools/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2027-10-09-dussehravijayadashami@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20271009
DTEND;VALUE=DATE:20271010
SUMMARY:Dussehra (Vijayadashami)
DESCRIPTION:Gazetted holiday. Auspicious for vehicle\, gold and property 
 purchases\, especially in Maharashtra and Karnataka. Many brands open Diw
 ali offers from here. Lunar date\, may vary by a day regionally.\n\nRegio
 ns: All India\nStart planning about 45 days ahead.\n\nquiamo.com/tools/fe
 stive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2027-10-18-karwachauth@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20271018
DTEND;VALUE=DATE:20271019
SUMMARY:Karwa Chauth
DESCRIPTION:Jewellery\, cosmetics\, apparel and mehendi demand\; gifting 
 for wives. Check that creative does not feel dated in its gender roles. L
 unar date\, may vary by a day regionally.\n\nRegions: North India\, espec
 ially Punjab\, Haryana\, Delhi\, Rajasthan\, Uttar Pradesh\nStart plannin
 g about 30 days ahead.\n\nquiamo.com/tools/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2027-10-27-dhanteras@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20271027
DTEND;VALUE=DATE:20271028
SUMMARY:Dhanteras
DESCRIPTION:Biggest single day for gold\, silver\, utensils\, vehicles an
 d appliances. Lock stock\, offers and delivery promises a fortnight ahead
 . Lunar date\, may vary by a day regionally.\n\nRegions: All India\, stro
 ngest in North and West\nStart planning about 45 days ahead.\n\nquiamo.co
 m/tools/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2027-10-29-diwalilakshmipuja@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20271029
DTEND;VALUE=DATE:20271030
SUMMARY:Diwali (Lakshmi Puja)
DESCRIPTION:Gazetted holiday. Gifting and home categories peak in the thr
 ee weeks before. Corporate gifting orders close one to two weeks earlier\
 ; book outdoor and print six weeks ahead. Lunar date\, may vary by a day 
 regionally.\n\nRegions: All India\nStart planning about 60 days ahead.\n\
 nquiamo.com/tools/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2027-10-30-govardhanpujapadwa@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20271030
DTEND;VALUE=DATE:20271031
SUMMARY:Govardhan Puja / Padwa
DESCRIPTION:Padwa in Maharashtra and the Gujarati new year around this da
 te. Auspicious for vehicle and property purchases. Lunar date\, may vary 
 by a day regionally.\n\nRegions: North and West India\nStart planning abo
 ut 30 days ahead.\n\nquiamo.com/tools/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2027-10-31-bhaidooj@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20271031
DTEND;VALUE=DATE:20271101
SUMMARY:Bhai Dooj
DESCRIPTION:Sibling gifting moment\; quick-commerce delivery offers work 
 well. Lunar date\, may vary by a day regionally.\n\nRegions: North and We
 st India\nStart planning about 21 days ahead.\n\nquiamo.com/tools/festive
 -calendar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2027-11-04-chhathpujasandhyaarghya@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20271104
DTEND;VALUE=DATE:20271105
SUMMARY:Chhath Puja (Sandhya Arghya)
DESCRIPTION:Main evening offering\; the festival runs over four days arou
 nd this date. Use regional language creative and plan around heavy travel
 . Lunar date\, may vary by a day regionally.\n\nRegions: Bihar\, Jharkhan
 d\, eastern Uttar Pradesh\, Delhi NCR\, Mumbai\nStart planning about 30 d
 ays ahead.\n\nquiamo.com/tools/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2027-11-10-weddingseasonwinterwindow@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20271110
DTEND;VALUE=DATE:20271216
SUMMARY:Wedding season (winter window)
DESCRIPTION:Approximate\; begins after Dev Uthani Ekadashi in November. J
 ewellery\, apparel\, travel\, banquets and gifting.\n\nRegions: All India
 \nStart planning about 45 days ahead.\nDate is approximate\; confirm clos
 er to the time.\n\nquiamo.com/tools/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:MARKETING
END:VEVENT
BEGIN:VEVENT
UID:2027-11-14-gurunanakjayantigurpurab@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20271114
DTEND;VALUE=DATE:20271115
SUMMARY:Guru Nanak Jayanti (Gurpurab)
DESCRIPTION:Gazetted holiday. Greetings and community seva work\; avoid d
 iscount offers tied to the day. Lunar date\, may vary by a day regionally
 .\n\nRegions: All India\, especially Punjab\, Haryana\, Delhi\nStart plan
 ning about 14 days ahead.\n\nquiamo.com/tools/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2027-12-25-christmas@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20271225
DTEND;VALUE=DATE:20271226
SUMMARY:Christmas
DESCRIPTION:Gazetted holiday. Year-end parties\, cakes\, travel and gifti
 ng. Avoid B2B launches in the last two weeks of December.\n\nRegions: All
  India\, strongest in Goa\, Kerala\, North East\, metros\nStart planning 
 about 30 days ahead.\n\nquiamo.com/tools/festive-calendar/
TRANSP:TRANSPARENT
CATEGORIES:FESTIVAL
END:VEVENT
BEGIN:VEVENT
UID:2027-12-31-newyearseve@quiamo.com
DTSTAMP:20261007T202157Z
DTSTART;VALUE=DATE:20271231
DTEND;VALUE=DATE:20280101
SUMMARY:New Year's Eve
DESCRIPTION:Food delivery\, hospitality and travel peak. Plan January cam
 paigns before mid-December when teams go on leave.\n\nRegions: All India\
 , metros\nStart planning about 21 days ahead.\n\nquiamo.com/tools/festive
 -calendar/
TRANSP:TRANSPARENT
CATEGORIES:MARKETING
END:VEVENT
END:VCALENDAR